The Evolution of Furnace

Client
Clash Royale

Recognitions
Eurobest, Brand or Product Integration into Music Content, Shortlist

The first digital broadway musical turning a hated oven into a dancing hero

In the mobile game Clash Royale, there’s a character called Furnace that all players hated, a static, useless oven. So Clash Royale decided to update it, giving it arms and legs so it could move for the very first time. To make the angry male gamers fall in love with it, we gave all the drama the biggest stage of them all by presenting Furnace’s own musical on Broadway*.

*Through a location-tagged story on Snapchat’s Map.