Carry-On Ketchup

Client
Heinz

Recognitions
Summit Creative Awards, Student Campaign & Execution, Gold (Top Winner)

The One Show / Young Ones, Experiential & Immersive, Silver
The One Show / Young Ones, Print, Promotional & OOH, Silver
The One Show / Young Ones, Integrated Campaign, Bronze
The One Show / Young Ones, Client Pitch, Finalist

ADCE, Student Advertising, Silver
ADCE, Student Experiential Design, Bronze
ADCE, Student Packaging Design, Shortlist

A travel-size bottle of Heinz Jalapeño Ketchup to add flavor to bland in-flight breakfasts

How do we get Heinz Jalapeño Ketchup to become a breakfast staple? By making it the savior that puts an end to bland in-flight breakfasts.

The thing is, the morning meals served on planes are often bland and unappealing because we lose about 30% of our taste perception in the cabin. However, spicy and acidic foods, like Heinz Jalapeño Ketchup, remain unaffected. So, we brought it through security and turned in-flight breakfasts into something to look forward to.