I’M POSSIBLE

Client
Nike

Redefining what’s possible

Comebacks. Pushing through. Defying the odds. Stories of athletes who weren’t expected to show up but proved everyone wrong.

This campaign celebrates the moments when limits are shattered, boundaries are broken, and the impossible becomes possible.

By using Nike’s logo, I’m transforming it into an apostrophe, which at first may seem like a small change, but it’s the one that makes all the difference.

Damar Hamlin's miraculous return to the field

On January 2, 2023, at Paycor Stadium, the Buffalo Bills faced off against the Cincinnati Bengals. In the first quarter, Damar Hamlin collapsed on the field from cardiac arrest and slipped into a coma for two days. The world held its breath, unsure if he would ever return.

But on August 12, 2023, Damar stepped back onto the field for the Bills in their preseason game against the Colts. Three tackles and a 23-19 win later, he proved that no challenge is too great.

From new mom to French Open contender

Serena Williams made an unforgettable return to the tennis world, just nine months after giving birth and overcoming life-threatening complications. Competing in her first Grand Slam as a mother, she defeated Kristyna Pliskova in straight sets at Roland Garros, showcasing the power and perseverance that define her career.

From the streets of Athens to Finals MVP, NBA Champion

Giannis Antetokounmpo’s journey is one of resilience. From selling sunglasses on the streets of Athens to becoming the NBA Finals MVP and leading the Milwaukee Bucks to their first championship in 50 years, his story is one for the books.

Super Bowl XLIX: The Interception

On February 1, 2015, in University of Phoenix Stadium, the Seahawks were just one yard away from a second straight Super Bowl title. With 26 seconds left and trailing 28-24, Russell Wilson threw a quick pass to Ricardo Lockette. It looked like a sure catch, but Patriots rookie Malcolm Butler read the play perfectly. He intercepted the pass at the goal line, sealing the win for the Patriots and giving them their fourth Super Bowl title.