I’M POSSIBLE
Client
Nike
Redefining what’s possible
Comebacks. Pushing through. Defying the odds. Stories of athletes who weren’t expected to show up but proved everyone wrong.
This campaign celebrates the moments when limits are shattered, boundaries are broken, and the impossible becomes possible.
By using Nike’s logo, I’m transforming it into an apostrophe, which at first may seem like a small change, but it’s the one that makes all the difference.
Damar Hamlin's miraculous return to the field
On January 2, 2023, at Paycor Stadium, the Buffalo Bills faced off against the Cincinnati Bengals. In the first quarter, Damar Hamlin collapsed on the field from cardiac arrest and slipped into a coma for two days. The world held its breath, unsure if he would ever return.
But on August 12, 2023, Damar stepped back onto the field for the Bills in their preseason game against the Colts. Three tackles and a 23-19 win later, he proved that no challenge is too great.
From new mom to French Open contender
Serena Williams made an unforgettable return to the tennis world, just nine months after giving birth and overcoming life-threatening complications. Competing in her first Grand Slam as a mother, she defeated Kristyna Pliskova in straight sets at Roland Garros, showcasing the power and perseverance that define her career.
From the streets of Athens to Finals MVP, NBA Champion
Giannis Antetokounmpo’s journey is one of resilience. From selling sunglasses on the streets of Athens to becoming the NBA Finals MVP and leading the Milwaukee Bucks to their first championship in 50 years, his story is one for the books.
Super Bowl XLIX: The Interception
On February 1, 2015, in University of Phoenix Stadium, the Seahawks were just one yard away from a second straight Super Bowl title. With 26 seconds left and trailing 28-24, Russell Wilson threw a quick pass to Ricardo Lockette. It looked like a sure catch, but Patriots rookie Malcolm Butler read the play perfectly. He intercepted the pass at the goal line, sealing the win for the Patriots and giving them their fourth Super Bowl title.
Carry-On Ketchup
Client
Heinz
Recognitions
The One Show / Young Ones, Experiential & Immersive, Silver
The One Show / Young Ones, Print, Promotional & OOH, Silver
The One Show / Young Ones, Integrated Campaign, Bronze
The One Show / Young Ones, Client Pitch, Finalist
A travel-size bottle of Heinz Jalapeño Ketchup to add flavor to bland in-flight breakfasts
How do we get Heinz Jalapeño Ketchup to become a breakfast staple? By making it the savior that puts an end to bland in-flight breakfasts.
The thing is, the morning meals served on planes are often bland and unappealing because we lose about 30% of our taste perception in the cabin. However, spicy and acidic foods, like Heinz Jalapeño Ketchup, remain unaffected. So, we brought it through security and turned in-flight breakfasts into something to look forward to.
Flare
Client
Live Nation
Recognitions
The Clio Awards, Student Digital/Mobile, Apps, Silver
The Clio Awards, Student Experience/Activation, Digital/Mobile, Shortlist
The Clio Awards, Student Innovation, Digital/Mobile, Shortlist
The One Show / Young Ones, ADC, Design for Good / Interactive, Diploma
Highlighting the concert incidents that would otherwise go unheard
Incidents during concerts are on the rise, and getting help quickly has become a challenge because security staff can't be everywhere at once, and in a loud venue, getting a call for help heard is nearly impossible. But since phones are everywhere in venues, their bright screens have the potential to highlight ongoing incidents.
To make concerts safer we made an app that connects phones within a venue using Bluetooth, allowing attendees to signal incidents to security staff, highlighting what can’t be heard.
SAMMANSTRÅLA
Client
IKEA
Assembling furniture without dismantling relationships
When you leave IKEA, you're not just bringing home furniture, you're bringing home fights too. Leaning into their vision to make life easier, we created a new version of their assembly instructions to help bring people together when they need it most.
FUEL DONORS
Client
Salvamento Marítimo Humanitario
(SMH)
A new way to donate, inspired by blood donation, powered by fuel
Salvamento Marítimo Humanitario is a Spanish humanitarian organization working to create safer migration routes at sea. As a voluntary group that relies on donations to fund its rescue operations, their work is threatened by people’s hesitation to give, which stems from the feeling that you can’t see where your money is going.
That’s why we turned to blood donation, something no one ever questions in terms of its impact or where the donations go, and used its visual language to promote a new way to give, one in which we turn a villain into a hero.
How it works:
1.
At petrol stations, drivers can donate a portion of their fuel when refuelling their cars.
We place ads in petrol stations. These ads highlight how their fuel donation will directly help save lives at sea.
On the pump display, they can either select a preset amount or customise it. With strategically placed OOH to guide them.
2.
As a reward, you’ll be given a sticker to put on your car, proudly displaying that it is a fuel donor.
3.
As part of the campaign launch, we’ll perform a PR stunt. Through mobile donation stations, inspired by blood buses, you can drive in and donate a portion of your fuel directly on the spot.
4.
We'll also promote the initiative on Instagram, using the same familiar tone used in blood donation ads.
VIKTOR KLOURAS
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